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What Do You Reserve For Your Most Loyal Fans?
Image courtesy of kaniths The imitable Sarah Robinson recently spoke about the irony that daily deal sites such as Living Social offer incentive deals for new customers, yet it is even more important...
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Preventing Social Media Chaos When Staff Turns Over
Your social media manager just resigned, or the director of a program, or your community manager: what mechanisms are in place to ensure the integrity of your social media spaces and continued online...
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The Real Value of Active Community Management
I read a fascinating blog post at The Community Roundtable entitled The Value of Community Management. The blog post considers the value, specifically the financial benefit, that community managers...
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Creating Community on a Facebook Page
I was talking about Facebook with someone at a conference last week when he said, “yeah, but Facebook isn’t really engaging. When Pages get too big, it’s not really a community.” There’s a lot of...
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Is Popularity a Community Problem?
image courtesy of chooyutsing Rachel Happe, of The Community Roundtable, just published the best blog post I’ve read in a long time about how to nurture a successful online community. A key point is...
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You Gotta Feed The Dog
Image courtesy of stylianosm, Creative Commons license Lately, I’ve been talking a lot about feeding the dog. The dog being your social media presence. It seems to me that a successful social media...
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Measuring Online Engagement: A beginning
Image courtesy of Jeff the Trojan, CC license I’ve been thinking about the concept of Return on Engagement (ROE). Instead of focusing on number of followers, we need to focus on the number of engaged...
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Keeping It Real: Personal Boundaries in Online Community Management at SXSW
I had the privilege of joining three seasoned social media community managers on the “Personal/Personnel Policy: Social Media Boundaries” panel at South By Southwest this year. Vanessa Rhinesmith...
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Under Threat? A list of Community Standards and Policies of Each Major Social...
A few months ago, I spoke with an organization that was under fire from vicious social media attacks. A group of disenchanted former members of the nonprofit organization (name of this nonprofit will...
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